From Altair to Nintendo: study the language of gift advertising

Computer and game advertisements between 1975 and 1989 address different kinds of buyer. A hobbyist machine, a home computer and a game console can each be presented as an invitation to a different activity.

Compare headlines, shown users and the way accessories are grouped. Editorial pages and advertisements need separate labels because one makes an argument to sell while the other may describe or judge.

Use this page as a guide for making a documented comparison. Record dates and captions, and avoid treating a promotional image as a complete specification. A gallery of source scans is not provided here.